Brand new sports channel SONY SIX





Sony SIX is an Indian sports channel owned and operated by MSM India, which also owns Sony Entertainment Television and SET Max. The channel is aimed at the youth segment. It was launched on 7 April 2012. It broadcasts cricket, mixed martial arts, basketball, football and badminton and is the 14th sports channel in India.
MSM India owns the broadcast rights in India for the Indian Premier League. The company intends to continue the broadcast of the IPL on SET Max for the 2012 season but intends to broadcast the IPL on SIX from 2013 onwards.Apart from the IPL, MSM India owns the broadcast rights in India for Ultimate Fighting Championship (UFC), New Zealand Cricket, FA Cup and NBA, which it intends to broadcast on SIX. Based on preparations for SIX, MSM India had also bid for the broadcast rights for Indian cricket which it lost to STAR TV. MSM India's decision to go ahead with the launch of SIX despite losing the bid surprised observers, since competitors like Ten Sports and NEO Sports are finding it difficult to sustain themselves. Apart from the IPL, the channel aims to gain viewership by broadcasting sports other than cricket.
As of April 2012, SIX airs highlights of the IPL as well as live action and highlights of the UFC for which it has signed an exclusive four year deal. For the first three months post launch, SIX has announced that it will not show any advertisements, but does hope to start airing advertisements thereafter.


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