Brand new sports channel SONY SIX





Sony SIX is an Indian sports channel owned and operated by MSM India, which also owns Sony Entertainment Television and SET Max. The channel is aimed at the youth segment. It was launched on 7 April 2012. It broadcasts cricket, mixed martial arts, basketball, football and badminton and is the 14th sports channel in India.
MSM India owns the broadcast rights in India for the Indian Premier League. The company intends to continue the broadcast of the IPL on SET Max for the 2012 season but intends to broadcast the IPL on SIX from 2013 onwards.Apart from the IPL, MSM India owns the broadcast rights in India for Ultimate Fighting Championship (UFC), New Zealand Cricket, FA Cup and NBA, which it intends to broadcast on SIX. Based on preparations for SIX, MSM India had also bid for the broadcast rights for Indian cricket which it lost to STAR TV. MSM India's decision to go ahead with the launch of SIX despite losing the bid surprised observers, since competitors like Ten Sports and NEO Sports are finding it difficult to sustain themselves. Apart from the IPL, the channel aims to gain viewership by broadcasting sports other than cricket.
As of April 2012, SIX airs highlights of the IPL as well as live action and highlights of the UFC for which it has signed an exclusive four year deal. For the first three months post launch, SIX has announced that it will not show any advertisements, but does hope to start airing advertisements thereafter.


Comments

Post a Comment

Popular posts from this blog

SreePadmanabhaswamy Temple

Image
SreePadmanabhaswamy Temple Sree Padmanabhaswamy Temple is one of the most famous Lord Vishnu Temples in Kerala, South India. Also known as Sree Ananda Padmanabhaswamy Temple, this Mahavishnu Temple is located inside East Fort, in Thiruvananthapuram - the capital city of Kerala, India. Lord Vishnu is enshrined here in the Anananthasayanam posture (in eternal sleep of yognidra), lying on Sri Anantha, the hooded snake. According to traditions, Sree Padmanabhaswamy Kshetram is believed to have been worshipped by Chandra (Moon God) and Lord Indra (the head of the Devas). Significance of Sree Padmanabhaswamy Temple Sree Anantha Padmanabhaswamy Temple is one of the 108 Divya Desams of Lord Vishnu. Divya Desams are the holiest abodes of the Lord Mahavishnu that are mentioned in the works of the Tamil Azhvars (saints). Sri Padmanabhaswamy Temple is also one of the seven Parasurama kshetras in Kerala. The city of Thiruvananthapuram is named after the Lord. The word Thiruvanantha
Read more
Vatican officials says tweets are ‘like the gospel’ Pope Benedict XVI will soon be opening his own Twitter account, a Vatican official announced, saying that tweets were in some ways similar to “the gospel.” “The tweet can be reformulated, redistributed, relaunched and disseminated,” said Father Claudio Maria Celli, the head of the Vatican’s pontifical council for social communications, as he announced the initiative. “In this sense it is like the gospel, a small mustard seed that once scattered grows into bushes where birds can rest.” It does not have quite the same ring as a papal bull, but Catholics looking to stay in touch with the Holy Father are about to get acquainted with the papal tweet. Fourteen centuries after popes started using papal bull missives to communicate with the flock, Benedict XVI is due to open a Twitter account, a  Vatican  official has announced. "The tweet can be reformulated, redistributed, relaunched and disseminated," said Fat
Read more